Short and sweet blogs for the win

Blogs should be as long as they need to be and no longer. Matt Lowe dispels three blogging myths that are probably costing you money right now.

Short Blogs For The Win

Following on from yesterday’s blog about how often you should blog, and why, today I want to dispel a few other ideas about blogging that seem to have crept into the minds of people who blog.

You’ve Got To Blog Every Day At LEAST Once

First is that you need to blog every day without fail. Some people seem to think that if they don’t write a blog on the weekends they’re going to disappear from Google. If they don’t queue up 14 articles before their 2 week holiday then their website’s going to go to the dogs. Not so. You should definitely be aiming for 20 articles a month, but it’s not going to ruin your business if every now and again you don’t make that figure and, you’ll notice, 20 articles is fewer than the number of days in a month.

Blogs Have To Have 500 Words. Or 400. Or 700. Or Something

I’m always seeing this all over the place. The number varies from site to site, but there’s this idea that if your articles don’t have at least, say, 500 words, then you’re not going to get noticed by Google. Codswallop. Google’s looking for good unique content that’s keyword rich, without them having been crowbarred in where they’re not appropriate. In fact, forget the keywords. Write good content and let Google work out what your blog is about. A blog also doesn’t have to have any words, technically. Images can make fantastic blog content, as can videos. As much as Google are looking for content they can index, they’re also looking for engagement with users.

A Blog Has To Always Be On Topic

Some blogs have made a name for themselves by being solely on one topic and never straying, but there’s absolutely nothing wrong with the occasional aside. Feel free to have a lazy day on the blogging front where instead of banging the drum about snifferpippets you just do a fun blog about the drawing your daughter made at school. Or whatever.

About Matt Lowe

Matt Lowe is a WordPress web designer / developer based in Newbury, Berkshire. After 8 years of doing the nine-to-five for other companies and watching them make the same mistakes over and over he set out in business on his own, forming Squelch Design to help businesses get online and make money.

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