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Dressini’s website was in dire need of modernisation and porting to a modern content management system. They also wanted greater control over their search engine optimisation and a site that any of their staff could manage. Being a high-end boutique selling high-price luxury items they wanted a site that looked the part to complement their classy shop in Market Bosworth.
A bespoke design was created and provided to the customer for feedback, and we went through a relatively long design phase as the customer was keen to put their own stamp on the design. Once signed off on the design work we set about creating a fully bespoke WordPress website to showcase the many dresses on sale through Dressini. The end result speaks for itself.
The improvement to the website has been very obvious. The elegance and simplicity of the new site is appealing to old and young, complements the products being sold through the site, and is well matched with the target audience for the site: Mothers of the bride and groom. The new site is generating multiple new leads on a day by day basis.