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TinyGemz had a Magento based e-commerce shop which was not performing well and proved to be very unreliable. They were also making a great deal of sales through Ebay so they knew they had a good source market, but Ebay and PayPal fees were eating an unacceptable amount of the site’s profit. They wanted to redesign the website to look more modern, work with mobiles and tablets, and integrate better with a more affordable payment gateway.
We provided a bespoke design for the customer and worked with them to turn this design into a workable solution. We then set about creating a bespoke WordPress and WooCommerce website that met the user’s very specific requirements. A complete solution was provided for a design-it-yourself section of the site, allowing customers to choose how their purchased garments should look. We integrated the site with Google Shopping and a more affordable payment gateway.
Since the new site has gone live its popularity has exploded, both page views and sales have shown a dramatic improvement. Conversion rates are much higher than they were on the Magento website and the site is ranking much higher in Google than it had been. Google Shopping results are favouring TinyGemz over competitor sites because of its clean design, ease of use and search engine optimisation. TinyGemz are enjoying increased profits as a direct result of our work.