So You Want To Be The Next Facebook?
Becoming the next Facebook isn’t an easy task, yet everyone seems to be aspiring to it. People see it like winning the lottery or find out that you’re the only surviving yet distant relation to a billionaire oil tycoon who’s just pegged it and left their worldly possessions to you.
Let’s analyse what it is you want and see if we can get you closer to achieving that goal.
1. Delete your Facebook account
That’s right. Delete it. If you don’t delete it you’re going to log into it, aren’t you? In fact you probably already spend a ridiculous amount of time on there. Stop it! Log off and do something productive. While you’re on there you’re not going to be creating the next Facebook.
2. Stop Reading Blogs Titled “How To Become The Next Facebook”, etc
Oh except for this one. Obviously. Read this one all the way through. (Phew, got out of that one!)
Those blogs that claim to be able to tell you how to become the next Facebook don’t know what they’re talking about. How do I know this? Because THEY aren’t the next Facebook. If they knew so much about it, they’d BE it. All they will tell you to do is go to Facebook and share links to your existing website, or Tweet about it, or share it on LinkedIn, or digg it, etc. All that’s going to do is suck up your time and prevent you from creating the next Facebook.
This blog isn’t going to give you 10 sure-fire ways to make your website into Facebook. This blog is going to present the harsh reality of what it MEANS to try and become the next Facebook, so keep reading.
3. How Badly Do You Want To Be The Next Facebook?
Consider this question carefully before answering. Facebook bled money for 5 straight years, from 2004 to 2009, before it started turning a profit. At the time of writing Facebook’s been live for 8 years and has only been profitable for 3 years.
To create a behemoth such as Facebook takes a lot of time and energy, and would likely make you very famous. Can you handle that? I think it’s more likely you just want to run a successful business, not create the next Zeitgeist.
4. Act Now, Act FAST
Don’t succumb to analysis paralysis: If you spend too long fretting over the name, the logo, the colour etc then you’re never going to build the next Facebook.
5. Gamble Everything You Have Now
It could pay off brilliantly and you could end up rolling in cash. Or you might lose everything. Either way you’re not going to get far without taking the gamble.
6. Forget About Cloning Facebook
Or Twitter. Or Pinterest. Or Tumblr. Or Digg. Or anything else out there. Or any combination of them, before you even go there. A clone isn’t going to be the next anything, what you need to do is to create something truly original.
7. Avoid Writing Content
I speak from experience: Writing good quality content takes A LOT of time. What you want is for people to bring content to you. When was the last time you saw something written BY Facebook? Or BY Twitter? Or BY Pinterest. These companies aren’t out there writing content for their websites, they’re providing a platform for people to bring content to them. That’s what your website should do.
And now the sucker punch: If you want to create the next Facebook then you’re going to have to come up with something truly innovative and unique. You need to do something that nobody’s done before. Or find a much better way to do something that people already do.
I know it’s no fun to hear that, but it’s the sad truth. Anyone who tells you that your website can be the next Facebook is probably trying to sell you snake oil. Don’t trust them. You’re probably better off starting by aiming lower: Try to become the next local independent chain in your area. Try to become the next highly successful restaurant in a 20 mile radius. You get the idea.