Freelancers: Refer to yourself as “I” or “We”?

When writing about your company, should you use “I” or “We”? In this article I look into the two options and venture my opinion.

“I” versus “We”

Well it’s been another long hard week and I’m winding down so here’s a nice gentle blog post to round off the working week.

The question is, as a freelancer, do you refer to yourself as “I” or “we”?

“We provide the following…”

The argument for using “we” is similar to the argument for registering for VAT: It makes you seem like a larger organisation than you really are, which might be a clinching factor when somebody comes to buy.

Personally I’m of the opinion that a company that would choose a talentless corporation over a talented individual is not a company to do business with.

“I provide the following…”

The argument for using “I” is slightly unusual. It’s essentially down to reverse psychology; So many people have been messed about by so many larger companies that it’s thought many now actively seek to deal with an individual.

The one-to-one feeling that comes from using “I” on your website in place of “we” may be a deciding factor for many, especially when coupled with your honesty.

I’ve personally been struggling with this since I started the company. I don’t want to seem so small and insignificant as to be ignored by a potential client, but I also don’t want to seem like a big stuffy organisation that’s hell-bent on stealing the customer’s money.

Having tried both I’ve personally come to the conclusion that “I” makes more sense than “we” for a one-man company or freelancer; The impression that “I” creates is that I am an honest individual (by revealing the small size of the company) and that the buck stops right here with me. You’ll never be passed pillar to post. You’ll never be told it was someone else’s fault. When you deal with this company, you deal with ME.

Clearly it’s up to you, but I’m now a firm believer in the “I” over “We” principle.

About Matt Lowe

Matt Lowe is a WordPress web designer / developer based in Newbury, Berkshire. After 8 years of doing the nine-to-five for other companies and watching them make the same mistakes over and over he set out in business on his own, forming Squelch Design to help businesses get online and make money.

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