Tip 1: Write from your customer’s perspective

Always write your website’s content from your customer’s perspective, not your own.

Website quick tip #1:

Your website’s content should be written from your customer’s perspective, not your own. Try this simple exercise:

  1. Count how many times you’ve used words such as “us”, “we”, “me”, “I”, and “our”.
  2. Now count how many times you’ve used words such as “you”, “your”, “yourself”, and “you’re”.

If there’s more of the first set than the second then the focus of your writing is wrong.

A bad example:

“Our service helps to create new leads. Our proved and well trusted technology turns cold leads into hot leads in just a few short weeks. Let me show you how in this short video explainer where I break down the steps.”

  • Our: used twice
  • Me: used once
  • I: used once
  • You/your/yourself/you’re: Not used

A better example:

“Create new leads for your small business. With proved and well trusted technology you can turn colds leads into hot leads in just a few short weeks. Find out how in this short video explainer where you will learn the necessary steps.”

  • Us/we/I/our/me: not used
  • Your: used once
  • You: used twice

About Matt Lowe

Matt Lowe is a WordPress web designer / developer based in Newbury, Berkshire. After 8 years of doing the nine-to-five for other companies and watching them make the same mistakes over and over he set out in business on his own, forming Squelch Design to help businesses get online and make money.

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