Website quick tip #9:
If a picture is worth a thousand words, then a three minute video must be worth over 5 million words. Maybe.
Dubious mathematics aside, videos help solidify in your customers’ minds exactly who you are and what it is you do. It all comes back to branding and telling your company’s story. And we cannot stress enough how important it is to always be telling your story.
Customers don’t want to read long passages of text. They want simple imagery and video that explains to them what it is you do so they can make a decision as to whether your company aligns with their expectations and requirements or not.
Videos also help with search engine optimisation as most search engines recognise and respect the fact that people are very visual and therefore love video.
So create an on-message, on-point video that tells your company’s story quickly, succinctly, and in an engaging way.