What Would Be Your Ideal Testimony?
…and what are you doing to get it?
A little thought exercise
It might sound daft, but it really is worth investing a little thought into this simple question.
Imagine what your next customer might write about your company for their testimony. What precisely would they list as the qualities of your company? What did you do right and what did you do wrong? What impression do you think you made on them?
Having spent a minute or two thinking about that, and listing the good points they’d come up with, ask yourself this: Is that good enough?
Write Yourself A Testimony
Now try writing a testimonial as if you were a customer that says exactly what you want. Perhaps:
The service I received was fantastic, far superior to other companies in the area, and I felt looked after as a customer from day one.
Think about your testimonial and ask yourself if a customer would honestly say what you have written down. If not, why not? Identify the weaknesses that are barring your company from getting the kind of testimonies you want to receive and work out how you can improve those areas.
Be Critical, Be Honest
You have to be ruthless and truly honest with yourself here. Don’t hold any punches. If there’s any weakness in your company — and there are, no business is perfect — then you need to find those weaknesses and deal with them.
Constructive criticism is the cornerstone of growth, so ensure you are honest in your analysis and you will ensure your business can flourish.
Make It Happen
Once you’ve got your criticisms down on paper, work out how to fix them and do it. Don’t think you’ll get around to it at some point in the future. Make those changes before the next customer writes a testimony. Start tomorrow. Start today. Start right now if possible, otherwise you’ll never do it.
This process has to be an ongoing one if you want to keep ahead in business. Working out how to make every customer a delighted customer is the best way to ensure your business grows. Delighted customers keep coming back, and they tell people about your company and the wonderful things you’ve done for them. Unhappy customers can destroy a company, so should be avoided at all costs.
For every customer, work out your perfect testimony and go about making it happen.