Bob wanted to change the world of retirement by offering advice and guidance to people approaching or entering their retirement years, who could not afford to hire a financial advisor. He set out to write a book, but eventually realised that what he was actually writing was the content for a website. He just needed a way to distribute and monetise his work.
Squelch Design created a website that didn’t show any of the myths typically associated with retirement: cruises and holidays; but instead used a consistent look and feel throughout the site to create a very strong brand impression. The site was built on WooCommerce as a way to distribute the chapters of the book, as well as to manage subscriptions to the site.
A bold, easy to use website with a clear brand, a clear vision, and a great deal of power baked in from day one. Bob was over the moon with the design and the functionality and is now looking to promote the website and its contents to his core demographic. Anyone in their retirement or, better still, approaching retirement, can benefit from itsyourretirement.co.uk.