The customer had a great idea for a website but didn’t have the technical skills to make it a reality. The site itself required a great deal of custom development work to bring the idea to life and was therefore sufficiently complex that it required a specialist. The goal was to create a website that could form the hub of a thriving community.
Operating under a non-disclosure agreement, Squelch Design broke the problem down and produced a specification and proposal. The solution was a bespoke solution tailored completely to the customer and their business goals. The site produced was a customised installation of WordPress designed for collecting and elegantly displaying reviews of restaurants.
Favourite Tables have been going from strength to strength since the launch of their bespoke website. So much so that they have been back on several occasions to add further enhancements into the site to extend its capabilities beyond the original design. The site is now becoming widely recognised in the UK restaurateur industry.
After the website had been running for some time and created a loyal following it was time to monetize the site. The customer requested a new section be added for advertising great places to eat in individual cities. This was to be administered from the admin dashboard for the website, filterable for the site’s users, and easy for potential customers to sign up to from the front-end.
We created a Facebook-integrated system that allowed an easy sign-up process for new restaurants to use, a full restaurant administration system in the website’s admin system, integration with PayPal and a nice easy-to-use interface for the users of the site to interact with the data. All of this was, as always, made to work well on mobile devices, and play nicely with the search engines.
Uptake of the new restaurant advertising system has been phenomenal and added a revenue stream to a website that was already fast becoming a hub for information on high quality restaurants. With the additional content on the site the authority of the website has improved making it a stronger contender in the search engine arena. The client, their users and their customers love the new system.
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